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FIRST AND ALWAYS, INVENTING THE FUTURE
OF WOUND HEALING
An Introduction to Johnson & Johnson Wound Management
Johnson & Johnson Wound Management is one of the businesses of Johnson
and Johnson. J&J is the world's most comprehensive and broadly based
manufacturer of health care products, as well as a provider of related
services, for the consumer, pharmaceutical and medical devices and diagnostics
markets.
Johnson & Johnson has 197 operating companies in 54 countries around
the world employing 107,000 employees and selling products in more than
175 countries. The 2001 company report showed global sales of $33.0 billion
and this was the 69th consecutive year of growth.
Johnson & Johnson's excellent financial performance reflects its on-going
efforts to root each of its broadly based health care businesses in a
foundation of science and technology. Simply stated, they believe that
excellence in medical science and technology provides the very best opportunity
for building leadership businesses. These are businesses empowered to
assume the risks associated with innovation and importantly, businesses
capable of sustaining profitable growth. Consistent with this focus on
science, J&J invested nearly $3.6 billion in research and development
in 2001, an increase of nearly 16% over the prior year and in 2002 it
is anticipated that R&D spending will rise to more than $4 billion.
J&J has a 'triple A' credit rating - a rating few companies have achieved.
This strong balance sheet gives enormous flexibility to invest in growing
the business and to seek out and act upon new opportunities. Each year
the company enters into more than 100 third-party transactions that include
licensing arrangements and research collaborations.
The History of Johnson & Johnson
The fundamental objective of Johnson & Johnson is to provide scientifically
sound, high quality products and services to help heal, cure disease and
improve the quality of life. This is a goal that began with the Company's
founding in 1886.
The development of the World's first ready-made, ready-to-use surgical
dressings by Johnson & Johnson in the mid-1880s marked not only the
birth of a company, but also the first practical application of the theory
of antiseptic wound treatment. A new product, based on a new surgical
concept, led to a dramatic reduction in the threat of infection and disease,
which claimed an appalling number of postoperative victims.
The story begins with the discoveries of Sir Joseph Lister who identified
airborne germs as a source of infection in the operating room. He called
them, with grim aptness, the 'invisible assassins'. Medical science was
beginning to understand, however imperfectly, the need for greater care
in protecting the wound area. Yet, this concept of myriad living organisms,
unseen and deadly, remained beyond the grasp of many surgeons in the nineteenth
century who were doubtful or even contemptuous of Lister's work.
One man who did not question his theory of antisepsis was Robert Wood
Johnson, who heard Lister speak in 1876. For years afterward Robert Wood
Johnson nurtured the idea of a practical application of Lister's teachings.
What he had in mind was a new type of surgical dressing, ready-made, sterile,
wrapped and sealed in individual packages and suitable for instant use
without the risk of contamination.
Prior to Lister's discoveries, the postoperative mortality rate was as
high as 90% in some hospitals. Surgeons could not bring themselves to
believe they were contaminating their own patients by operating ungloved
with unsterile instruments.
Lister's methods required complex and cumbersome equipment suited only
to the largest hospitals, of which there were few. A solution or a spray
of carbolic acid bathed the operating room and the patient in a foggy
mist. Still, it was a major advance over accepted procedures: unclean
cotton, collected from sweepings on the floors of textile mills, was used
for surgical dressings; surgeons operated in street clothes and wore a
blood-spattered frock coat like a badge of honor.
Robert Wood Johnson concluded there ought to be a better way. Mr Johnson
joined with his two brothers, James Wood and Edward Mead Johnson, who
had formed a partnership in 1885. Operations began in New Brunswick, N.J.
in 1886 with 14 employees on the fourth floor of a small building that
was once a wallpaper factory. In 1887 the Company was incorporated as
Johnson & Johnson. With few hospitals in the United States in 1887
large enough to use Lister's methods of antisepsis, Johnson & Johnson
entered the surgical dressings industry.
The first products were improved medicinal plasters containing medical
compounds mixed in an adhesive. Then a revolutionary surgical dressing
was quickly developed and placed on the market. Recognizing the critical
need for improved antiseptic surgical procedures, the Company designed
a soft, absorbent cotton and gauze dressing that could be mass produced
and shipped in quantity to hospitals and every crossroads physician and
druggist.
Johnson & Johnson also extensively promoted antiseptic surgical procedures.
In 1888 the Company published a book Modern Methods of Antiseptic Wound
Treatment, which for many years remained the standard text on antiseptic
practices.
By 1890 Johnson & Johnson was treating cotton and gauze dressings
by dry heat in an attempt to produce not only an antiseptic product but
a sterile one. In 1891 a bacteriological laboratory was established and,
early in the following year, the Company successfully met the requirements
for a sterile product through a continuous method of handling dressings
so they were kept under aseptic conditions and subject to repeated sterilization
during production.
The new sterilization processes, first by dry heat and then by steam and
pressure, were the genesis of the Company's slogan: 'The Most Trusted
Name in Surgical Dressings'. In 1897 the Company developed another major
contribution to surgery, an improved sterilizing technique for catgut
sutures.
In cooperation with several leading American surgeons,
Johnson & Johnson in 1899 developed and introduced the zinc oxide
type of adhesive plaster. Because of its greater strength and quick-sticking
quality, this type of plaster became an important adjunct of surgery;
it meant relief to patients because irritation to delicate skin was avoided.
In 1910 the first president, Robert Wood Johnson, died. Under his direction
the Company had become firmly established as a leader in the health care
field. James W. Johnson succeeded his brother and was president until
1932.
Organisation of Johnson & Johnson
Johnson & Johnson is organized on the principles of decentralized
management into three business segments. Under this the segments are comprised
of operating companies. Each international subsidiary is, with some exceptions,
managed by citizens of the country where it is located.
The largest business segment, representing 45% of worldwide sales, is
the Pharmaceutical segment. The smallest segment (although still a large
business) is the Consumer products segment and it is this business for
which Johnson & Johnson is, perhaps, the best known. This makes up
21% of worldwide sales and includes well known skin care brands such as
NEUTROGENA®, CLEAN & CLEAR® and RoC®.
The final segment which makes up 34% of worldwide sales is the Medical
Devices and Diagnostics segment. It includes companies such as Cordis
circulatory disease management products; DePuy's orthopaedic joint reconstruction
and spinal products; Ethicon's wound closure, surgical sports medicine
and women's health products; Ethicon Endo-Surgery's minimally invasive
surgical and vascular access products; and LifeScan's blood glucose monitoring
products. Also in medical devices is the Vista-kon franchise which is
responsible for the well know ACUVUE® brand of contact lenses.
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